Zenit

Zenit turn down mouthwatering offer to rename club 'Zenit Burger King'

Published Nov. 15, 2016 2:42 p.m. ET

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Thomas Hautmann

Burger King has reportedly offered Russian giants Zenit St. Petersburg a whopping €6.8 million to rename their club Zenit Burger King.

The fast food giants tabled their whopper of a deal sometime last week, according to Russian journalists who got ahold of the actual letter allegedly received by Zenit.

Let's ignore the fact that Burger King missed a huge pun opportunity by not suggesting the name Zenit St. Petersburger King instead. We all make mistakes. But if this report is really true, Zenit would have the chance to replace Hamburger SV as the tastiest of all soccer clubs.

Alas -- and this will come as a shock -- the Russians do not appear to be even mildly interested in renaming their club after an American fast food chain. The club’s response to the report on Twitter couldn't have been hangrier.

Guess you can’t have it your way all the time.

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