Whitlock: Beyonce’s halftime illustrates why we must come together

Whitlock wonders, how genuine was this Black Panther tribute?

Who knew Beyonce could get so controversial? Or is she, really?

The latter is the sentiment of Super Bowl skeptic Jason Whitlock. In the wake of the pop star’s controversial Super Bowl halftime performance — an apparent tribute to the Black Panthers and Malcolm X — that has sparked both a planned protest and counter-protest, Whitlock took on the show while hosting "The Herd" on Thursday.

For more of his explanation into the controversy, watch the complete clip below.

"Beyonce, why are you bringing this rebellion to a sporting event? This is an event that all of America comes together, 100 million people around America and throw Super Bowl parties, we come together across economic and racial lines and it’s all just one good time and the players … represent all these great things in America. … Probably not appropriate for the Super Bowl. It’s just not that type of event. "If you want to send a message, if you want to pander to social media and Twitter, if you want to extend your brand by involving yourself in controversy, [then] what Beyonce did was absolutely brilliant. You listen to the song’s lyrics, there’s no real rebellion in it. None. "So I can see how the NFL got fooled by this. They listened to the song, and there’s nothing to it. There’s no tribute to the Black Panther party or any real shots at Hurricane Katrina or anything like that in the actual lyrics of the song. You have to watch the video to get the rebellion. She didn’t release the video until the day before the Super Bowl. So I could see how the NFL got caught off-guard."

"When you tie the whole thing together, Beyonce snuck in some subversiveness that has put her in the center of controversy and has enhance her and Jay-Z’s brand. They had been getting beaten up in social media by the Black Lives Matter movement, that ‘You don’t support us,’ ‘You’re not down with this movement,’ blah blah blah . . . Beyonce pulls off this publicity stunt and now she’s all good with the social-media crowd and the people involved with Black Lives Matters. "It’s all just a game and a fun marketing tool for Beyonce. They’ll make more money out of this and enhance their brand. But they’ve also set off some divisiveness in America, and that’s what’s disappointing to me."