On a promotional trip to Sao Paulo to promote his fight with
Demian Maia earlier this summer, UFC welterweight contender Jake
Shields joined UFC Brazil correspondent Paula Sack for a trip
through the Farmer’s Market.
Shields, who is a vegan and has appeared in print and video ads,
and even a fun, addictive, 8-bit game called Cage Fight: Knock Out
Animal Cruelty on behalf of PETA, makes his way through the
bustling market, stopping to sample various local fruits and
cheeses before sitting down for some traditional Brazilian
Wednesday night, the fans that stopped to take pictures with the
former Strikeforce middleweight champion will be cheering against
the San Francisco native, as Shields steps in the cage with Sao
Paulo’s own Demian Maia in a bout that will put the winner in
title contention in the welterweight division.