Reebok sponsors Hendricks

Add another blue chip sponsor to the growing pool of companies
supporting mixed martial arts as UFC welterweight contender Johny
Hendricks has signed a multi-fight deal with shoe and apparel giant
Reebok.

Hendricks had worked with Reebok briefly in the past as part of
a sponsorship deal negotiated by KO Reps president Oren Hodak
surrounding his participation in an endurance obstacle course
called Spartan Race. KO Reps handles all of Hendricks’ sponsorships
including another blue chip sponsor in Bass Pro Shops, who have
supported the Texas based fighter for his last few bouts in the
UFC.

Now the top rated welterweight challenger has signed off on a
new long-term engagement with the company that will likely see him
wear Reebok into his UFC 167 fight against champion Georges
St-Pierre. The new endorsement deal still has to be approved by the
UFC for Hendricks to wear the apparel into the Octagon.

“I am very excited to extend our relationship with Reebok,”
Hodak said in a statement released to Fox Sports. “After our
meetings at the Reebok corporate headquarters in Boston, I was
confident that a long term deal was soon to follow. We look forward
to providing Reebok with an incredible amount of exposure just as
we have done with so many other great sponsors.

“Johny is on a nice win streak inside the cage and will
financially benefit from that hard work via this new
sponsorship.”

A few weeks back prior to UFC 165 in Toronto, UFC light
heavyweight champion Jon Jones announced a new endorsement deal
with sports drink company Gatorade, but just after the sponsorship
became public the terms and financial details were brought into
question.

The terms of the compensation for Hendricks could not be
disclosed at this time, but he will receive a financial package
from the company beyond athletic gear, shoes and other apparel he
will use during his training camp.

Hendricks’ new deal with Reebok will begin immediately with the
hope of wearing their logo and apparel into the Octagon at
UFC 167 when he faces St-Pierre in the main
event.