It didn't take long to negotiate the super fight between Floyd Mayweather and Conor McGregor because all sides involved realized in a hurry that this bout will be printing money at the box office and on pay-per-view.
UFC president Dana White, Mayweather Promotions CEO Leonard Ellerbe and Showtime sports general manager Stephen Espinoza all agreed when speaking on Wednesday that the fight between Mayweather and McGregor will be a lucrative affair for everybody involved.
Now of course, Mayweather has already been involved in the current record holder for combat sports history with his 2015 fight against Manny Pacquiao that sold over four million pay-per-views with a live gate in excess of $72 million.
Despite those gaudy numbers for the fight, White believes that McGregor and Mayweather will shatter that record once they step into the ring against each other in August.
"It's definitely the biggest fight ever in combat sports history and probably going to be the biggest payday ever. Let's put it this way, all sides involved are pretty happy with their deals and ready to fight on Aug. 26," White said on "UFC Tonight" on Wednesday.
"We do fights every weekend and we've done big fights and I've been to big fights, whatever you want to call it, I've never been a part of something like this. No matter where I go, no matter who I meet, everybody talks about Floyd vs. Conor, is it going to happen? I was in Mexico recently and they were asking me in Mexico. Everywhere, it's amazing. This will be the biggest fight ever in the history of two people punching each other."
For his part, Ellerbe believes the Mayweather vs. McGregor fight will definitely gross over a half-a-billion dollars when the final tallies are made after Aug. 26.
Much like White stated, Ellerbe says that for the past year he's been bombarded with questions about the matchup and that told him everything he needed to know about just how big the profits will be on the fight.
"Yes, of course, why not," Ellerbe said about the fight grossing half-a-billion dollars. "You've got to understand, obviously with Mayweather-Pacquiao, that was a fight that the fans had been talking about for years. There's not one place that I go to, that Floyd goes to, that anybody affiliated or associated with Floyd Mayweather that asks the question — 'Floyd are you going to fight Conor McGregor?'.
"This is a very, very hot fight and this is a fight that the fans want. It's going to be a tremendous event. The fans wanted this fight."
Espinoza, who has dabbled in mixed martial arts in the past when Strikeforce was still airing on Showtime, echoed those same sentiments but added another wrinkle to his prediction for a record shattering pay-per-view number.
While Mayweather vs. Pacquiao attracted an unprecedented audience because of the sheer magnitude of a fight that had been talked about for several years, Espinoza says that the interest in this matchup goes even further into the mainstream spectrum.
The spectacle that will be Mayweather vs. McGregor will not only attract boxing, mixed martial arts and sports fans from around the globe, but it will draw in viewers who have probably never put down a dollar to watch a fight before in their lives.
"We're not only drawing fans from the universe of boxing fans and the universe of MMA fans, we've actually tapped into the audience that really doesn't follow either sport," Espinoza explained. "This is such an unprecedented event, such a spectacle, that all of a sudden people that have never really been interested in either MMA or boxing, are interested in this event due to the nature of the competition and the nature of these two personalities.
"That's an untapped part of the market that not even Mayweather-Pacquiao touched."
Ellerbe took it one step further when he added that the demand for this fight is greater than anything he's experienced in the 20-plus years he's been by Mayweather's side as a friend and business partner.
Not only does McGregor bring in a whole new fan base separate from boxing, but he also represents a kind of threat to Mayweather that he's never faced before and that's intriguing to anyone watching the pay-per-view.
"This has a different kind of feel," Ellerbe said. "Only because for quite some time and obviously with Conor McGregor not being a boxer, this is more of a mainstream, global event because again this is something that the fans want to see. [Conor] has done a tremendous job promoting himself. Dana has done a tremendous job with promoting him and like I said, he's the biggest star in their sport. So when you look on the other side, from the Floyd side, we all know what Floyd brings to the table. But it's the fans, the ones that have demanded this.
"This is different from the Pacquiao fight because this is the unknown factor. It's like Conor McGregor, when he steps in there, his stand up game, I'm very damn impressed with it. He doesn't even look like he throws his shots hard, but he's so slick with it that when he touches guys, even if he grazes them, it's like damn he [expletive] him up. Next thing you know they're stretched out and wobbling all over the ring. He better not graze Floyd with one of those shots."
Joe CamporealeJoe Camporeale-USA TODAY Sports
The other major factor that White believes will make a huge difference in the total revenue generated from this fight will be McGregor's drawing power outside of the United States.
McGregor has an entire country of fans behind him in Ireland that will either travel to the fight in Las Vegas or watch him perform on pay-per-view but that's not even mentioning the appeal he carries throughout Europe and other corners of the world. McGregor has become not only the biggest UFC star in the U.S. but his drawing power around the globe has made him a household name in just four short years since he made his UFC debut.
"The difference between this fight and the Manny Pacquiao fight is Conor's reach globally is massive and it's always about two guys," White explained. "When you talk about two guys in a fight, you've got Floyd Mayweather, arguably the greatest of all time, undefeated, 49-0, and you've got Conor McGregor, who is by far the biggest star in mixed martial arts. This is a fight that the world will be watching.
"I think that it breaks the record in the United States. I think it breaks the record in the U.K. I think it breaks the record in Australia and Canada, too."
Mark J. RebilasMark J. Rebilas-USA TODAY Sports
There's little doubt that Mayweather vs. McGregor will rake in a lot of money and everybody seems to believe this will be the real fight of the century.
"This will be the biggest event ever," Ellerbe said. "Everyone will be talking about this for years to come."