Corinthians signs Chinese player to expand brand

Brazilian champion Corinthians says it has signed 23-year-old
Chinese attacking midfielder Chen Zhizhao, hoping he will help the
team expand its brand into the Asian country.

Zhizhao played for Chinese club Nanchang Hengyuan and spent six
months with Portugal’s Trofense before coming to Corinthians.

His contract with the popular Brazilian club runs until the end
of 2013.

The idea to sign the player came from the club’s marketing
department, which is trying to make the team more popular
abroad.

The team’s marketing department also came up with the idea to
sign Ronaldo a few years ago, when the former Brazil star was
recovering from his latest serious knee injury.