Don't let anybody tell you that logos aren't important, especially for a sports fan. Every team's logo becomes the primary identifier for the franchise and, let's be honest, it's easier to root for teams that don't look stupid.
Not all logos are created equal, but there are quite lot of good ones across the NHL. So with that in mind, it's time to give 'em the ol' rankings treatment.
This logo is bad, but it's much worse considering they ditched the legendary Mighty Ducks look for it.
Columbus Blue Jackets
I've never really understood this one beyond the flag of Ohio stylized into a "C." Regardless, it needs more cannon.
Oh cool, Doppler radar. *fart noise*
Vegas Golden Knights
It's tough to make a ruling when it's not even on a jersey yet, but here we are. It's not awful — just generic with a pretty crappy color scheme.
Why is that orca so angry? Is it being held hostage at Sea World? And why does it have human teeth? These are questions that need to be answered.
That coyote looks like it's in a lot of pain, which seems fitting given the status of the franchise. The wacky older logo is better.
The Caps have never really had a truly great logo, despite a lot of potential to work with. The secondary Weagle is a solid emblem, but their primary is basically just a crappier version of the original wordmark.
The color scheme is great, but when you're crafting a star logo in Dallas you have to come with something a little better than this. They'd be better off with an updated version of the older look.
The Predators have had some really terrible logos over their short history, so the fact that this is the best of the bunch isn't saying a whole lot.
This logo is that friend that kind of seems interesting and fun at first but the more you spend time with them, the more you realize they're pretty boring and don't bring much to the table.
Los Angeles Kings
Not the worst shield, but they're better off going with just the crown or a version of the great logos from the '70s, '80s and '90s.
Tampa Bay Lightning
An entirely fine minimalistic look, the Lightning pull off the flat two-tone look pretty well. (I also like the circular crest.) It's not exactly exciting or electric, but it'll do.
Everybody wants to compare this to the previous era Jets logo (which is great), but that's an entirely different franchise. That being said, this is a decent look that uses team colors well. Could they do better? Probably. But it's fine.
San Jose Sharks
The Sharks logo has gotten better over the years (while their jerseys have gotten worse) but I'm not sure why it insists on eating hockey sticks. Kinda concerning.
Oil can only be so interesting, but you've got to give credit to Edmonton for putting together a pretty decent effort.
The new Panthers logo got some inital mixed reviews (many said it looked like a soccer crest) but I'm a fan. It's simple but sharp, and they get extra points for not giving the panther over-the-top anger issues.
I've got to be honest, I still have no idea what the hell animal this is, but nature is neat.
New York Islanders
I've always liked the Islanders' funky logo, especially the stripes on the stick representing their four straight Cup wins in the '80s. It loses a few points since the top of the "I" doesn't point to their home arena anymore, but maybe when they move out of Brooklyn ...
I'm pretty sure anything after the Buffaslug disaster would have looked like a masterpiece, but this updated version of the original Sabres logo is definitely solid. Though I'm still partial to the '90s goat-looking thing (a controversial take, I know).
St. Louis Blues
It's a music note. It looks cool. Good enough for me.
The Avs have a really nice color scheme and a cool logo, which makes it even more disappointing that their uniforms suck so badly.
New York Rangers
It doesn't really work well on the front of a jersey, but the Rangers shield is classic and plays the team's colors well off each other.
It's an extremely simple concept (just a winged P) but the Flyers logo has become iconic. It has barely changed at all throughout the history of the franchise, and for good reason.
Toronto Maple Leafs
The Leafs switched up their logo for the centennial season and went back to a look inspired by earlier designs in the franchise's long history. This version is definitely an upgrade, and really nice looking with a lot of historical references (31 points for the 1931 opening of Maple Leaf Gardens, 17 veins in for 1917 establishment, 13 of which at the the top for 13 Stanley Cup wins). That being said, the bottom veins look like a butt.
Ignoring the obvious fact that this penguin skips leg day, this is a pretty beautiful logo, especially for something so cartoony. The Pens did good by bringing back the more vibrant gold.
If you go back and look at the Habs' logo history, you'll see it took them more than a few tries to really nail this design. The important thing is they finally got there, and this is a very good logo ... even if it kind of looks like a toilet seat.
Though it's been deemed controversial and insensitive by some, the Blackhawks' logo evolved from a crude drawing and developed into one of the most intricate, colorful and aesthetically pleasing in all of sports.
Detroit Red Wings
It's awesome how complex the Wings' logo seems to be despite the simplicity of the concept and the use of only two colors. It has become an iconic symbol of Hockeytown and sustained success. It's not hard to see why this one hasn't changed in nearly 70 years.