National Basketball Association

Shaq and Krispy Kreme are finally getting together

Published Nov. 15, 2016 2:52 p.m. ET

Dan Graf

NBA legend Shaquille O’Neal has never kept his love for donuts – Krispy Kreme, in particular – a secret, so it should come as no surprise he’s making them his business.

O’Neal, who was inducted into the Pro Basketball Hall of Fame in September, is buying an Atlanta Krispy Kreme store that has been around for more than 60 years and will also serve as global spokesperson for the brand.

"Our goal is to help people find their happy place, and what better way than with a box of delicious doughnuts," O'Neal said in a statement.

Shaq made this video while on a diet seven years ago, and it’s good to see he’s not going to deny himself a minute longer.

Ur favorite doughnut just got even HOTTER, baby – I’ve joined the @krispykreme family! #krispykreme #shaq #shaqalicious pic.twitter.com/pqCVqLyiET
— SHAQ (@SHAQ) October 24, 2016