Nick Young says he signed with adidas because Nike is just 'Kobe, Durant and LeBron'
Nick Young explains why he signed with adidas after his Nike contract expired.
'Nike is really only three people: Kobe, Durant and LeBron,' Nick Young said.
By Dan Carson
Before signing with adidas in December, Nick Young spent some time playing the field.
His contract with Nike had ran out and he was between sponsors. He had suitors lining up in adidas, Reebok, Fila and others—so he did what any sensible person would do: pump all of them for as many kicks as possible and see what felt right.
"At the time I didn't have nobody," Young said. "I was thinking of all kind of shoes I could wear."
One of the factors that led Young to sign with adidas was Nike's penchant for exclusivity. Specifically, he wasn't into the small monopoly of superstars at the top of Nike's brand.
"Nike is really only three people: Kobe, Durant and LeBron," Young said. "I like the concept of how adidas adds everybody in their shoe commercial. The way adidas is going and the waves they've got, I was getting on board."
Life and business is, truly, all about the waves. And in that vein, Young says Kanye West joining the adidas team in 2015 was a huge coup for the company.
"That helped adidas out a trillion times," Young said. "And of course I asked for the whole Kanye collection. 'Bring me everything.'"
That's peak Swaggy.
Actually, Young putting on Yeezy Boosts—a decidedly not-basketball shoe—and playing in a real, actual NBA game in December is peak Swaggy. In case you missed it, yea: Young strapped on the Kanye-designed shoes for a game on Dec. 12 against the Philadelphia 76ers.