Kevin Durant is rewriting his narrative as the Golden State Warriors are rewriting the record books.
Durant has joined Shaquille O'Neal and Michael Jordan as the only players in NBA history to score at least 25 points in each of his first eight Finals games. (Shaq did it in his first 21, MJ his first 20.)
But with the Warriors sitting at 15-0 this postseason, on the verge of sweeping the defending champion Cleveland Cavaliers, Durant isn't the only one putting up incredible numbers. These Finals are averaging 20 million viewers, up 11 percent from last year and the highest since 1998, when Michael Jordan won his last title.
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Durant is averaging 34 points, 10 rebounds and 6 assists in the Finals, shooting 56.1 percent from the field, 52.4 percent on threes and 89.5 percent from the line.
That's right, he's just a hair under 50/50/90 in these Finals. Hand him the MVP.
Stephen Curry has been incredible as well, averaging a near triple-double: 28.7 points, 9.7 rebounds and 9.0 assists — on 45/48/100 shooting.
He needs 11 rebounds and 13 assists in Game 4 to average a triple-double for the Finals. Durant needs 28 points and 10 rebounds to average 30 and 10.
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Durant has scored 31 points on 13-of-21 shooting when defended by LeBron James in these Finals, according to ESPN Stats and Info. That's more than he's scored on any other player in these playoffs.
Durant and Curry combined to score the last 11 points of Game 3 to steal it from the Cavs, with Durant hitting the dagger three over LeBron.
Durant's play has surpassed even that of James, who's averaging a triple-double (32 ppg, 12.3 rpg, 10.3 apg) on 55/39/74 shooting. But James has 17 turnovers — 11 more than Durant and six more than Curry, who has the second-most in the series.
Durant has 31 points on 10-of-15 shooting in the fourth quarters; LeBron just 11 on 4-of-11.
In Game 3, Durant, Curry and Klay Thompson became just the sixth trio of teammates to each score 25 or more points in a regulation Finals game, according to NBA.com.
Thompson is averaging 19.3 points on 48/43/80 shooting — remarkable since he came into the Finals shooting worse (38%) than every player on either roster except Matt Barnes and James Jones.
And more proof of the firepower that LeBron marveled at after Game 3.
"It's the most firepower I've played in my career," James told reporters. "I've played against some great teams, but I don't think no team has had this type of firepower."
Durant has 102 points in the first three games of these Finals. Harrison Barnes scored only 65 points in all seven games of last year's Finals, shooting 35/31/60.
It's quite an upgrade, and as a result LeBron's Finals record is on the verge of dropping to 3 for 8.
"I think it's just part of my calling to just go against teams in the midst of a dynasty," James told reporters Thursday. "This has been the best team in our league the last three years. They won a championship, and last year it was the greatest regular-season team we had played, probably one of the best postseason teams that everybody's ever seen as well, but we were just able to overcome that.
"And they're playing like one of the best teams once again, and obviously this team is built to be able to do that with the talent that they have. Obviously you never know what's going to happen, but as it stands right now, they look pretty good, as far as the future."