Wednesday morning, Roush Fenway Racing announced a new multi-race partnership with KFC to serve as the primary sponsor for Greg Biffle.
Starting with the season-opening Sprint Unlimited exhibition race, Biffle will drive the No. 16 KFC ‘Nashville Hot’ Ford in multiple events throughout the season. The KFC colors will return to Biffle’s car the following weekend for the Daytona 500.
"It’s definitely exciting to have KFC on the car," said Biffle. "I don’t think there is a more iconic brand out there; who didn’t grow up loving KFC? Their new spicy, smoky and crispy Nashville Hot Chicken is now available nationwide — which I am very excited about — and I can’t wait to get to Daytona, enjoy a couple of tailgate platters with the team and hopefully put the Colonel in victory lane at our biggest race of the season."
After losing sponsors such as 3M and Ortho over the past two seasons, Roush Fenway Racing is excited to bring in a new partner for the 2016 season.
"We are proud to welcome KFC to the Roush Fenway Racing family with Greg and the No. 16 team," said Roush Fenway president Steve Newmark. "We know they will be a great partner going forward in 2016 and look forward to a strong partnership launch as the season kicks off in Daytona."