With the 58th running of the iconic Daytona 500 Sunday, Feb. 21 on FOX just weeks away, FOX Sports is all in, with a major rolling marketing campaign aimed at the social aspect of celebrating "Daytona Day" with family and friends.
"Not unlike the phenomenon surrounding events like the Super Bowl and the Kentucky Derby, the Daytona 500 and its fans have their own set of rituals and traditions for the opening race of the NASCAR season," said Robert Gottlieb, EVP of Marketing for FOX Sports, which started covering the Daytona 500 in 2001. "We saw this as an opportunity to amplify that atmosphere to a whole new level."
Tapping into some of the most popular and familiar FOX assets, multiple promos are in different stages of development and release, with the FOX NFL Sunday crew kicking things off during the first round of the NFL playoffs last week.
A "Happy Daytona Day" anthem, produced by Pereira & O’Dell and directed by highly sought after Joseph Kahn, premiered Sunday during the NFC Championship game on FOX and will be in heavy rotation over the next several weeks.
Still to come, a Los Angeles "Police Chase" spot with four-time NASCAR champion Jeff Gordon, who retired from racing after the 2015 season and makes his debut as a FOX NASCAR analyst at Daytona, and some fun with The Simpsons, as the citizens of Springfield show us all how they celebrate "Daytona Day."
An additional spot with Gordon, entitled "Evolution," explores the popular champ’s many looks over the years.
· Photography and embeddable video from FOX NFL Sunday and Jeff Gordon shoots available upon request
About FOX Sports
FOX Sports is the umbrella entity representing 21st Century FOX’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FOX Sports includes the sports television arm of the FOX Broadcasting Company; FS1; FS2; Fox’s 22 regional sports networks, their affiliated regional web sites and FSN national programming; FOX Soccer Plus and FOX Soccer 2Go; FOX Deportes and FOX College Sports. In addition, FOX Sports also encompasses FOX Sports Digital, which includes FOXSports.com, FOX Sports GO, Whatifsports.com and Yardbarker.com. Also included in the Group are FOX’s interests in joint-venture businesses Big Ten Network and BTN 2Go, as well as licensing agreements that establish the FOX Sports Radio Network.