Joe Gibbs Racing has won 6 of last 12 editions of the Clash
FEB 18, 9:41a ET | Tom Jensen
Rotowire: Feb 17 / 8:45a ET
News: Tide will return to Joe Gibbs Racing this season in a three-race deal. Tide will sponsor Kenseth in the Monster Energy NASCAR Cup Series at Phoenix in March, Indy in July and Charlotte in October, sportsbusinessdaily.com reports.
Impact: The sponsorship picture is beginning to take focus on the No. 20 Toyota car. Kenseth had some gaps to fill after Dollar General left at the end of last season. Tide will get three dates spread throughout the season, and help fund Kenseth's efforts.
Rotowire: Feb 14 / 1:06p ET
News: Interstate Batteries will kick off its 26th season with Joe Gibbs Racing as part of Saturday night's Advanced Auto Parts Clash at Daytona International Speedway. It will be the first time in 12 years that the brand will be part of the event that serves as the unofficial season opener to the Monster Energy NASCAR Cup Series. And the company is doing it in a big way, serving as the primary sponsor of the No. 20 JGR Toyota Camry entry and driver Kenseth, Joe Gibbs Racing PR reports.
Impact: Interstate Batteries has been with Joe Gibbs Racing from nearly the beginning. They'll venture back into the season-opening Clash with the team and pick up sponsorship on Kenseth's Toyota. The veteran driver is a one-time winner of this exhibition event, and will give the company good exposure on prime time television.