“We had a really good marketing idea,” Kiffin said. “We said if we just put out a normal video, nobody’s going to play that outside of Boca. Let’s do like the worse one ever, so then everybody people would put in on TV and say, ‘look how bad this is.’ All the sudden we’ve got publicity for the program.”
As Kiffin referenced, it became the talk of the internet for a week, something that would have never happened if it had been a standard piece.
At this point, it’s impossible to argue that the ploy worked.
Several months before his first game of his tenure in Boca Raton, Kiffin has picked up the first big “W” of his career.