Sports Media Powerhouses FOX Sports and Barstool Sports Team Up in Comprehensive Content Deal
NEW YORK – In a move that links up leaders in the sports media landscape, FOX Sports and Barstool Sports have agreed to a wide-ranging collaboration – bringing together the industry’s most prominent voices and high-profile influence to bolster coverage around college football, college basketball and other FOX Sports properties, including creating unique content with a new daily studio show on FS1.
“We’re excited to welcome Dave Portnoy and Barstool Sports to the FOX Sports family. Dave has built a one-of-a-kind brand that connects with a new generation of sports fans – authentic, bold, and original. Their unique voice and loyal fanbase makes them a natural fit for our evolving multiplatform content strategy,” said Eric Shanks, CEO & Executive Producer, FOX Sports.
“Everybody at Barstool is super excited to partner with the FOX Sports Family,” said Dave Portnoy, Barstool Sports Owner and Founder. “In our two-decade history, we’ve never had the chance to work with so much talent and resources. We can’t wait to collab and bring our voice to FOX Sports’ airwaves. See ya soon in Columbus.”
COLLEGE FOOTBALL AND BASKETBALL
Saturdays are for BIG NOON KICKOFF (BNK) and the BARSTOOL COLLEGE FOOTBALL SHOW. Starting this Fall, Barstool Sports owner and founder Dave Portnoy becomes a regular contributor to BIG NOON KICKOFF, bringing a deep-rooted passion for the game and keen understanding of its culture, rivalries and fanbases to his weekly segments at the desk.
BIG NOON KICKOFF will also feature appearances from a variety of Barstool personalities – including Dan Katz, widely known as “Big Cat.”
Additionally, BARSTOOL COLLEGE FOOTBALL SHOW, the Barstool-produced program will join BNK on-location for select games throughout the college football season. BARSTOOL COLLEGE FOOTBALL SHOW is set to air across Barstool-owned channels from 9:00-9:45 AM ET as well as across FOX platforms including Tubi, the FOX Sports App and Foxsports.com, and will feature appearances from FOX Sports BNK talent.
Ahead of the 2025-26 season, Barstool Sports is also set to contribute to FOX Sports’ college basketball coverage, including the College Basketball Crown – a postseason tournament launched by the network last year, coming off its successful debut in April 2025.
FS1 DAILY STUDIO PROGRAMMING
At the heart of both FS1 and Barstool are bold shows that drive the current sports news cycle.
As part of this relationship, Barstool will produce and deliver a live two-hour program set to air Monday-Friday on FS1, which will feature popular Barstool personalities and FOX Sports talent guest appearances – creating opportunity for both brands to grow their reach, deepen engagement and deliver even more to viewers.
Further details, including launch date and window, will be announced at a later date.
DIGITAL CONTENT
Sitting at the intersection of sports, lifestyle and internet culture, FOX Sports Digital and Barstool Sports have been able to cut through online conversations and tap into what fans are talking about by leveraging star power and authentic voices.
The digital juggernauts will continue to push the envelope with co-produced shows and content featuring talent from both companies.
Further details will be announced at a later date.
