FOX Sports Announces South by Southwest Venue and Full Schedule of Events Celebrating the Beautiful Game
The FOX Sports House opens March 9-12 at the 2018 South by Southwest® (SXSW®) Conference and Festivals. With its sights on the World Cup™, FOX Sports kicks off a celebration of soccer at one of the world’s biggest interactive showcases for sports, innovation and the arts.
Highlights include the SXSW® Sports Kickoff party, FOX Sports talent-hosted panel conversations with influential sports innovation voices, the groundbreaking PHENOMS documentary series launch and recognition of the Nossa Chape documentary’s film festival debut. Soccer-inspired temporary tattoo artistry from the Young Jerks will also be featured.
In addition, FOX Sports Host Rachel Bonnetta will host a live, daily SXSW®-based kickoff version of her Twitter show that’s airing in Moscow during the upcoming World Cup™. The program will air 4:30-5:00 p.m. on Friday, Saturday and Sunday (March 9-11) and 11:00-11:30 a.m. on Monday, March 12 from the FOX Sports House.
She’ll be joined by fellow FOX Sports hosts and analysts as well other SXSW® VIP guests. They’ll discuss the top teams, stars and trends to watch for at the upcoming World Cup™.
All event information and RSVP information can be found here: https://foxsportshouse.splashthat.com/. The full schedule is as follows and is subject to change:
Friday, March 9:
The FOX Sports House is open daily from 11:00 a.m. to 8:00 p.m. Each day has different programming and events. Throughout each day, the house will offer DJ sets, food, drinks, and more. Rachel Bonnetta will also host a daily preview of her Twitter show that’s set to officially air in Moscow during this summer’s World Cup™.
FOX Sports House Open House
Location: 318 Colorado St, Austin, TX 78701
11:00 a.m. – 7:00 p.m.
About: The FOX Sports House kicks off the brand’s World Cup™ with a celebration featuring special guests, food, drinks and entertainment. The FOX Sports House is open to all SXSW® attendees.
South by Southwest® (SXSW®) Sports Kickoff Party
Location: 318 Colorado St, Austin, TX 78701
7:00 p.m – 10:00 p.m.
About: FOX Sports will host the official SXSW® Sports Kickoff Party on Friday, March 9th from 7:00 – 10:00 p.m, kicking of the festival’s celebration of sports and innovation. A little less than 100 days out from the World Cup™, the brand’s FOX Sports House serves as an immersive homage to the beautiful game’s biggest global moment. On Friday night, guests can enjoy tattoo artists, interactive photography, and music as well as tacos, Moscow Mules and a selection of international beers.
Saturday, March 10:
The FOX Sports House hours are 11:00 a.m. to 8:00 p.m.
“Women of FOX Sports” Present: The Art and Science of Social Media
11:30 a.m. (approx. 30-45 mins)
Location: 318 Colorado St, Austin, TX 78701
About: Join host Rachel Bonnetta (FOX Sports Host), Kendra Bracken-Ferguson (Chief Digital Officer of CAA-GBG) and other influential voices for a discussion on social media influence and its role at the intersection of sport, style and popular culture. The conversation will cover the personalities and strategies that help dictate the constantly evolving present and future social media landscape.
24/7 Viewership and the World Cup™ – Broadcast, Social and “Digital Primetime”
4:00 p.m. (approx. 30-45 mins)
Location: 318 Colorado St, Austin, TX 78701
About: Moderator Stu Holden (FOX Soccer Analyst), Kay Madati (Vice President and Global Head of Content Partnerships, Twitter), Devin Poolman (Executive Vice President, Technology, FOX Sports) and Christian Oestlien, Director of Product Management at YouTube TV will discuss the present and future of cross-platform content for the World Cup™ and beyond. With both matches and viewers spanning wide-ranging time zones this summer, media companies are creating a range of solutions to serve fans throughout the day on every device. Topics will also include new details and insight into FOX Sports and Twitter’s live show collaboration during World Cup™ and the influence of YouTube TV on the streaming space.
Sunday, March 11:
FOX Sports House hours: 11:00 a.m. to 8:00 p.m.
Nossa Chape Behind-the-Scenes: Connecting Community and Sport through Film
12:30 p.m. (approx. 30-45 mins)
Location: 318 Colorado St, Austin, TX 78701
About: Rob Stone (FOX Sports Studio Host) will host Gabe Spitzer (Executive Producer, FOX Sports Films) and others involved in the film to discuss the process of creating SXSW® 2018 film selection, NOSSA CHAPE, a film from Jeff and Michael Zimbalist (THE TWO ESCOBARS, PELÉ: THE BIRTH OF A LEGEND) The film chronicles the Brazilian soccer club Chapecoense’s tragic 2016 plane crash in Colombia. The film is the third documentary in FOX Sports Films’ new series, MAGNIFY, which leverages sports as a lens for examining important cultural stories.
South by Southwest® (SXSW®) Panel: The World Becomes the World Cup™
3:30 p.m – 4:30 p.m.
Location: JW Marriott, Salon AB, 110 E 2nd Steet
Panelists: Moderator Alexi Lalas (FOX Soccer Analyst), David Neal (Executive Producer, FIFA World Cup on FOX Sports), Aaron Maines (Director of Sports Marketing, adidas) and Jason White (Global Head of Marketing, Beats by Dr. Dre).
About: This summer, the “World Becomes the World Cup™.” FOX Sports, the official English-language tournament broadcaster will roll out its largest production in the network’s 24-year history, connecting to viewers across TV, digital and social. As part of that, FOX will feature more matches (38) on live broadcast television than ever and more than the last four World Cups combined. Other elite brands will also vie for awareness, connecting to both the match action and culture that surround the game — a field of play ripe for fresh, innovative ideas. U.S. Soccer Hall of Famer and FOX Soccer Analyst, Alexi Lalas will host a discussion of the 360-degree approach to this summer’s World Cup™ with some of the business/brand “players” connecting to the tournament, including 35-time Emmy and Peabody Award Winner, David Neal (Executive Producer, FIFA World Cup on FOX Sports), Aaron Maines who leads Adidas soccer’s U.S. sports marketing and Jason White, Global Head of Marketing for Beats by Dr. Dre.
PHENOMS Launch Event: Seizing the Global Spotlight
8:00 p.m. – 11:00 p.m.
Location: 318 Colorado St, Austin, TX 78701
About: Celebrate the launch of FOX Sports’ PHENOMS series with food, drink, series preview and World Cup™ discussion. Rob Stone (FOX Sports Studio Host), Gordon Ramsay (star of FOX’s MasterChef, Hell’s Kitchen, 24 Hours to Hell and Back), Mario Melchiot (Executive Producer, PHENOMS; former professional player),and David Worthen (Executive Producer, PHENOMS; Vice President, FOX Digital Studio) will come together to showcase and discuss the beautiful game and its rising stars. PHENOMS is a groundbreaking documentary series, chronicling the journey of world’s next great soccer players on their quests to represent their respective countries in the upcoming World Cup™.
RSVP: phenomslaunchevent.splashthat.com
Monday, March 12:
FOX Sports House hours: 11:00 a.m. to 8:00 p.m.
FOX Sports House Open House
Location: 318 Colorado St, Austin, TX 78701
11:00 a.m. – 8:00 p.m.
About: The FOX Sports House is open daily from 11:00 a.m. to 8 p.m. Each day has different programming and events. Throughout each day, the house will offer DJ sets, food, drinks, and more. Rachel Bonnetta will also host a daily preview of her Twitter show, set to officially airs during this summer’s World Cup™. SXSW® attendees are invited to experience the FOX Sports House throughout the conference by attending the above panels and special events. For more on the FOX Sports House, please visit to keep updated on the event.
