FOX Sports Unveils Star-Studded FOX NFL Campaign Featuring Tom Brady and Michael Strahan

Revisits Last Season’s Memorable Characters Discovering They Have Seven-time Super Bowl Champion Tom Brady’s Extraordinary Football Knowledge

Click to Watch First Two Spots "Break Room" and "Barb" Dropping Today

 

LOS ANGELES – FOX Sports announces today its all-new FOX NFL campaign for the 2026-2027 season, bringing together two legendary Hall of Famers – seven-time Super Bowl champion and lead analyst Tom Brady and Super Bowl champion and FOX NFL SUNDAY analyst Michael Strahan – for a new chapter of humorous promos. The first two spots "Break Room" and "Barb" debut today and will be featured on FOX, FOX One and FOX Sports social platforms with two additional spots debuting in the coming weeks. 

Last season, FOX Sports’ NFL promotional campaign imagined what happens when ordinary people suddenly find themselves gifted with Brady’s extraordinary seven-ring football brain with hilarious results. Now, back by popular demand, the cast of characters – "Barb," "Cornell" and "Gerry" – return with four new spots, but there’s been a major addition as Strahan joins in on the fun. Seven rings were already too much to handle, then Strahan shows up with an eighth, bringing his own legendary football mind and larger-than-life personality, resulting in scenarios where unexpected outcomes are only matched by the irreverent humor that made last season’s campaign so memorable.

"This year’s creative campaign is all about showcasing the powerhouse identity of the FOX NFL brand," said Robert Gottlieb, President, Marketing, FOX Sports. "By pairing Tom Brady's unmatched football IQ and Michael Strahan’s legendary presence alongside our returning fan-favorite characters, these spots deliver the perfect combination of distinct star power, humor, and entertainment that define FOX NFL every Sunday."

The campaign builds on FOX Sports’ broader commitment to making its NFL coverage as entertaining off the field as it is on it, using the biggest personalities in football to bring fans closer to the action throughout the season. Brady and Strahan make championship knowledge look effortless on FOX. For "Barb," "Cornell," and "Gerry," the power comes with a learning curve.

"Getting to be part of the promo campaign again and have some fun with the characters and the world we’ve created was a blast," said Tom Brady, FOX Sports Lead NFL Analyst. "Having Michael along for the ride made it extra special…I can’t wait to get back in the booth on Sunday."

"The start of football season is always one of my favorite times of the year, and these spots really capture that excitement and anticipation," said Michael Strahan, FOX NFL SUNDAY Pregame Analyst. "I had a great time working with Tom and was excited to be part of the campaign. Hopefully, the fans have just as much fun watching the spots as we did making them."

The campaign was created by FOX Sports Marketing with Das Favorite agency, produced by Smuggler and directed by Randy Krallman. Full credits here.

FOX NFL
FOX Sports has defined the way fans experience the NFL for more than three decades since coming on air with its first NFL broadcast in 1994. That legacy continues this season, powered by the FOX’s 18-week schedule that delivers more windows this year than any other network. Built on a 33-year legacy of presenting the NFL’s biggest games and moments, including 11 Super Bowls, FOX is America’s home for football. The FOX NFL roster of award-winning broadcasters and personalities features Pro Football Hall of Fame analysts and legendary former players.

FOX NFL SUNDAY, the perennially No.1 NFL studio pregame show for each of its 32 consecutive seasons, airs at 12:00 PM ET on Sundays and features a Pro Football Hall of Fame and Super Bowl champion cast of legendary analysts. The show and its full cast were inducted into the National Association of Broadcasters Hall of Fame in 2019 – the only sports show to hold this honor. Additionally, FOX NFL SUNDAY has earned more than 15 Emmy Awards, including "Outstanding Studio Show" five times. Marking its 14th season in 2026, FOX NFL KICKOFF airs Sundays at 11:00 AM ET.