FOX Sports Films, SMAC Entertainment, BZ Entertainment and NFL Films Announce THE MADDEN CRUISER: A BAYOU ADVENTURE WITH BILL BELICHICK Airing Super Bowl Sunday on FOX
Eight-Time Super Bowl Champion Bill Belichick Takes the ‘Madden Cruiser’ on an Unforgettable Road Trip Through Louisiana’s Football Country, Celebrating Its Rich History and Culture
Special Guests Include FOX Sports’ Own Tom Brady, Michael Strahan and Curt Menefee, Pro Football Hall of Famers Ed Reed and Ty Law, New Orleans Legends Archie Manning and Tyrann Mathieu, and Emmy© Award-Winning Media Personality Rocsi Diaz
LOS ANGELES – DEC. 20, 2024– New Orleans, the city that has hosted more Super Bowls than any other, will once again take center stage on Super Bowl Sunday with FOX Sports’ presentation of THE MADDEN CRUISER: A BAYOU ADVENTURE WITH BILL BELICHICK.
Premiering Sunday, Feb. 9, at 12:00 PM ET on FOX ahead of the network’s Super Bowl LIX pregame show, the one-hour special features eight-time Super Bowl champion Bill Belichick as he travels in the iconic “Madden Cruiser” bus of Hall of Fame legend John Madden on an unforgettable road trip through Louisiana’s football country with a host of special guests including FOX Sports’ own Tom Brady, Michael Strahan and Curt Menefee, Pro Football Hall of Famers Ed Reed and Ty Law, New Orleans legends Archie Manning and Tyrann Mathieu, and Emmy© Award-winning media personality Rocsi Diaz.
Their ultimate destination: New Orleans.
“FOX Sports is excited to partner with SMAC Entertainment, BZ Entertainment and NFL Films to take football fans on an epic journey celebrating the vibrant Louisiana culture while also honoring John Madden’s legacy,” said Barry Nugent, Vice President, Development and Original Programming, FOX Sports. “To be able to bring these incredible legends and sports personalities together for this special sets the perfect stage for our presentation of Super Bowl LIX.”
Spotlighting a journey through history, culture, food, entertainment, and most importantly, Louisiana’s rich football tradition – all the qualities that make this corner of America so unique – the special will also commemorate the 20th anniversary of Hurricane Katrina, examining how the storm and its aftermath forever transformed New Orleans yet inspired the community to rise up and rebuild stronger than ever. Bringing together legends in and out of the sports world, the special underscores why New Orleans holds such a special place in the hearts of so many.
Belichick will be joined by a superstar collection of guests including:
- Tom Brady – FOX NFL lead analyst and seven-time Super Bowl-winning quarterback, who, alongside coach Belichick, made history with the New England Patriots in Super Bowl XXXVI (2002) in New Orleans, achieving one of greatest upsets in Super Bowl history
- Michael Strahan – FOX NFL SUNDAY pregame analyst, Good Morning America co-host, Super Bowl champion and Pro Football Hall of Famer
- Curt Menefee – Host of FOX NFL SUNDAY, America’s most-watched NFL pregame show the last 30 years, and award-winning broadcaster
- Ed Reed – Hall of Fame safety who not only grew up in New Orleans but won a Super Bowl at the Superdome as a Raven in the memorable 2013 “blackout” game
- Ty Law – Hall of Fame cornerback and three-time Super Bowl champion who played in two Super Bowls (XXXI and XXXVI) in 1997 and 2002 held in New Orleans
- Archie Manning – Two-time Pro Bowler, New Orleans Saints Hall of Fame inductee and the man who defined football in The Big Easy decades before his sons Peyton and Eli (and grandson Arch Manning) took the football world by storm
- Tyrann Mathieu – New Orleans high school superstar who now plays for his hometown Saints, revisits his high school with Belichick for a pregame speech to his old team
- Rocsi Diaz – Emmy© award-winning TV host, model, actress and New Orleans native visits the revitalization of the Ninth Ward after Hurricane Katrina
“One of the country’s most iconic and historic cities, New Orleans has been the stage for countless memorable Super Bowl moments,” said SMAC Co-Founder and CEO Constance Schwartz-Morini. “Players, coaches and celebrities who have defined New Orleans football and culture lead this iconic tour, which will be the perfect kick off for Super Bowl LIX in New Orleans.”
THE MADDEN CRUISER: A BAYOU ADVENTURE WITH BILL BELICHICK is executive produced by Strahan, Schwartz-Morini and FredAnthony Smith of SMAC Entertainment, Bryan Zuriff from BZ Entertainment through his creative partnership with Ian Orefice, Mike Antinoro and Jon Adler at EverWonder Studio, and Jessica Boddy, Keith Cossrow, Ross Ketover and Ken Rodgers of NFL Films. FOX Sports’ Eric Shanks, Mark Silverman, Charlie Dixon and Nugent from FOX Sports also serve as executive producers. Bennett Viseltear, Matt Dissinger, Ariana Rotstein, Carl Hansen, Michael Vayder and Rita O’Dea serve as producers.
For more information, visit FOX Sports Press Pass and follow @FOXSportsPR on X.
