Dos Equis Becomes Official Sponsor of FOX College Football Pregame Show BIG NOON KICKOFF

Digital Roadshow Brings Mark Titus and Charlotte Wilder to Campuses Across the Country

WHITE PLAINS, N.Y., May 19, 2021 – Dos Equis and FOX Sports today announce the brand will be an Official Sponsor of BIG NOON KICKOFF, FOX Sports’ college football pregame show. The news comes on the heels of Dos Equis’ recent advertising campaign launch, “A Dos of XX” and newly introduced tagline, “Get a Dos”.

Starting with the upcoming 2021 football season, Dos Equis will run TV and digital advertisements in every college football game televised on FOX and FS1, with custom weekly Dos Equis feature segments and sponsorship of the FOX College Football Digital Roadshow featuring Mark Titus and Charlotte Wilder, hosts of FOX Sports original digital series THE PEOPLE’S SPORTS PODCAST. The Digital Roadshow will capture Titus and Wilder’s college game day experiences and interactions with fans on @CFBonFOX and @FOXSports digital and social platforms.

“In the midst of a transformative time period for Dos Equis, this new partnership builds on the incredibly strong foundation that our brand has constructed in college football over the past five years,” commented Frank Amorese, Heineken USA’s Senior Director, Media and Creative Studio. “Our consumers live and breathe football – and a partnership with FOX Sports allows us to maximize our presence with this audience all season long, specifically in our priority markets. FOX Sports has built something incredibly special with BIG NOON KICKOFF, and we’re excited to be a part of it in a monumental way.”

BIG NOON KICKOFF airs Saturdays on FOX during the regular season at 10:00am ET and averaged more than 1.2 million viewers per week in its first season on the air. In addition to the on-air sponsorship, Dos Equis will continue its University team partnerships across college football, which span nationally and include Texas A&M, Florida, Ole Miss, USC, UCLA and others.

“We’re thrilled to add Dos Equis to our college football roster and appreciate the dedication they have to their audience, said Seth Winter, Executive Vice President, Sports Sales, FOX Sports. “In just two years on the air, BIG NOON KICKOFF has established itself as a major player in the college football landscape and provides a great platform to bring together Dos Equis drinkers and football fanatics where they overlap best – Saturdays in the fall.”