Kobe Bryant hit Twitter for the first time on Christmas, taking over the @nikebasketball feed for three full days.
“It was cool. It was just fun. I had a good time talking with a lot of the fans,” said Bryant. “The coolest thing about that was the one-on-one interaction. It was like I was getting flooded with text messages from fans and it was pretty cool to be able to have a dialogue back with them. I enjoyed it.”
Bryant has been active on his Facebook account but he may not be ready to be a full-time Twitter participant.
“The one thing about me is that when I’m doing it, I enjoy doing it myself,” said Bryant. “I don’t know if I have the time available to really give the fans the attention that they deserve.”
Bryant resisted joining Twitter for a number of years, but finally decided to test the waters.
“I really just didn’t know how to use it, but I decided ‘Well, why not give it a shot and just talk to the fans directly?’ I found it to be enjoyable. I had a good time,” he said. “I heard a lot of great comments. You’re able to get a lot of great feedback about the game but also about the product as well — what they thought, what they like, what they didn’t like. It’s the best way to gauge reaction.”