IRVINE, Calif. — Brand Affinity Technologies, Inc. (“Brand Affinity”), the expert in engaging, activating, and monetizing fans, announced on Thursday an exclusive fan photo partnership with USC for its 2013 college football games at the iconic Los Angeles Memorial Coliseum. USC is the latest to join the ranks of over a dozen marquee NCAA athletic institutions that now use Brand Affinity’s fan activation services.
Beginning this Saturday, Sept. 17 (USC hosts Washington State at 7:30 p.m. on FOX Sports 1), Brand Affinity’s FanPhotos activation platform will be deployed at each home game to provide a truly authentic experience that captures the excitement, pageantry, and tradition of USC football. Roving professional photographers will interact with the crowd before, during and after the game to capture memorable moments with family and friends. Fans will then be able to view their photos online, enhance with customizable USC themes and logos, and then place orders so that they can relive the excitement long after the fourth quarter.
Adding to the interactive fan experience, Brand Affinity will also be creating a giant, multibillion-pixel crowd photograph, called a Fanoramic, taken at a select game this season.
Once the Fanoramic is posted online, users can zoom into the crowd photo to find themselves and their friends. They can then share “a moment in time” on Facebook or email, through the “tagging” feature, or fans can choose to add their own personal photos and videos, taken at the game.
“USC football fans are some of the most passionate in the country,” said DeSha’ Runnels, Director of Corporate Relations, USC Sports Properties. “We are thrilled to partner with Brand Affinity Technologies to deliver a new game day experience and help fans further showcase their Trojan Pride.”
“Based in Southern California, we know firsthand how important Trojan football is to this community,” said Ryan Steelberg, CEO of Brand Affinity Technologies. “By teaming up with USC, we are excited to help capture and extend the Trojan football experience through the use of our FanPhoto, Fanoramic, and our expanded suite of fan engagement solutions.”
Top entertainment and sports brands use Brand Affinity’s FanPhotos fan activation services to engage customers, including teams from Major League Baseball, National Basketball Association and National Hockey League, National Football League, and many more.