Conor McGregor had a lot of problems with the original poster that was made to promote his fight at UFC 196 against lightweight champion Rafael dos Anjos, so he got a brand new one made that’s currently decorating the MGM Grand in Las Vegas.
McGregor took the UFC’s art department to task for not representing his championship status on the poster that originally only promoted his opponent as the titleholder going into the fight.
"Where is my damn belt? This is a super fight. I look up at that poster and I see myself tucked in the back there," McGregor said at the pre-fight press conference. "I see a guy who has his last gate was $1.7 million and he fought on free TV. He’s never brought a dime to the company and he’s never made a dime, yet here he is sitting on the front of my poster. I think that’s a department that needs to be looked at. Somebody’s sleeping on the job."
It looks like McGregor got his wish with the new poster now boasting equal sized images of him and dos Anjos staring each other down with the words “champion vs. champion” decorating the top of the image.
McGregor was definitely not happy with the way he was portrayed in the original poster and it appears when "Mystic Mac" speaks, somebody is definitely listening.
"This is a super fight. Where are all these historic images? These are posters that will be looked back on long after it’s all said and done and then you’ve got to look back on that absolute garbage," McGregor said.
"I think I might have to go into that department ‘cause they must be getting comfortable in that poster department. They want to get their act together and start doing their damn job. The posters are a significant part of the sport’s history. Look through the years at all the great, historical posters the UFC has produced. I feel someone’s sleeping in that department and I will have to dip my nose and find out who and eliminate them."
While there’s not a lot of historical context to go by, McGregor may have actually had a point when he was upset about the poster used to promote his upcoming fight.
The only other "champion vs. champion" fight in UFC history took place in 2009 when lightweight king BJ Penn moved up a division to challenge welterweight champion Georges St-Pierre. On the main poster for that event, both St-Pierre and Penn were holding their title belts with the caption “an epic battle of champions” decorating the top of the poster.
It seems McGregor got his wish with a new poster being designed and with just about a month to go until his fight with dos Anjos on March 5, there will plenty of time for the world to see it.