Shields hits Sao Paulo Market

On a promotional trip to Sao Paulo to promote his fight with

Demian Maia earlier this summer, UFC welterweight contender Jake

Shields joined UFC Brazil correspondent Paula Sack for a trip

through the Farmer’s Market.

Shields, who is a vegan and has appeared in print and video ads,

and even a fun, addictive, 8-bit game called Cage Fight: Knock Out

Animal Cruelty on behalf of PETA, makes his way through the

bustling market, stopping to sample various local fruits and

cheeses before sitting down for some traditional Brazilian


Wednesday night, the fans that stopped to take pictures with the

former Strikeforce middleweight champion will be cheering against

the San Francisco native, as Shields steps in the cage with Sao

Paulo’s own Demian Maia in a bout that will put the winner in

title contention in the welterweight division.

Check out the clip and be sure to tune in to


target="_blank">UFC Fight Night: Maia vs. Shields this

Wednesday night on


Sports 1. Preliminary card coverage begins at 5:00 PM ET, with

the main card starting at 7:00 PM ET.

If you can’t watch the fights, will have a

live blog of the event bringing you round-by-round coverage from

the opening bout of the evening through to the conclusion of the

main event.