Reebok sponsors Hendricks

Add another blue chip sponsor to the growing pool of companies

supporting mixed martial arts as UFC welterweight contender Johny

Hendricks has signed a multi-fight deal with shoe and apparel giant

Reebok.

Hendricks had worked with Reebok briefly in the past as part of

a sponsorship deal negotiated by KO Reps president Oren Hodak

surrounding his participation in an endurance obstacle course

called Spartan Race. KO Reps handles all of Hendricks’ sponsorships

including another blue chip sponsor in Bass Pro Shops, who have

supported the Texas based fighter for his last few bouts in the

UFC.

Now the top rated welterweight challenger has signed off on a

new long-term engagement with the company that will likely see him

wear Reebok into his UFC 167 fight against champion Georges

St-Pierre. The new endorsement deal still has to be approved by the

UFC for Hendricks to wear the apparel into the Octagon.

“I am very excited to extend our relationship with Reebok,”

Hodak said in a statement released to Fox Sports. “After our

meetings at the Reebok corporate headquarters in Boston, I was

confident that a long term deal was soon to follow. We look forward

to providing Reebok with an incredible amount of exposure just as

we have done with so many other great sponsors.

“Johny is on a nice win streak inside the cage and will

financially benefit from that hard work via this new

sponsorship.”

A few weeks back prior to UFC 165 in Toronto, UFC light

heavyweight champion Jon Jones announced a new endorsement deal

with sports drink company Gatorade, but just after the sponsorship

became public the terms and financial details were brought into

question.

The terms of the compensation for Hendricks could not be

disclosed at this time, but he will receive a financial package

from the company beyond athletic gear, shoes and other apparel he

will use during his training camp.

Hendricks’ new deal with Reebok will begin immediately with the

hope of wearing their logo and apparel into the Octagon at

target="_blank">UFC 167 when he faces St-Pierre in the main

event.