FOX Sports Supports’ pillar partner, Girls Inc., became the focal point of a FOX Sports University project at Penn State University this spring. Students in a capstone public relations course were tasked with producing a promotional campaign for Girls Inc. that would educate viewers on the organization’s mission and raise awareness for their cause: inspiring all girls to be strong, smart and bold.
Each team of students included a concept for a public service announcement in their final presentations to representatives of Girls Inc., Women of FOX Sports, FOX Sports University and FOX Sports Supports. The winning team’s PSA idea, “Show Her She Can,” was brought to life on the FOX Studio Lot in Los Angeles and features FOX Sports talent Curt Menefee, Jenny Taft and Eric Karros on a set run exclusively by young girls. It debuted during programming on FS1 and FS2 earlier this month and will continue airing on FOX, FS1 and FS2 through the end of the year.