FOX Sports signs on as official media partner of Restore Play initiative led by national non-profit Good Sports to bring back youth sports across the country
Boston, MA – In the face of the COVID-19 crisis, Good Sports is launching the Restore Play initiative and working with key partners, including FOX Sports, to deliver important resources to the youth sports community. As the official media partner of Restore Play, FOX Sports is committed to utilizing its family of networks and digital platforms to support the initiative and address the impact the health crisis is having on the youth sports community.
The Restore Play initiative aims to provide at least $15 million in sports and fitness equipment for thousands of youth organizations and children across the country who have endured significant setbacks due to COVID-19.
“Many children rely on school for physical education and community programs for active play, social interaction, and character-building experiences. The absence of these services is not just inconvenient, it can be traumatic,” said Good Sports CEO Melissa Harper. “Eighty-four percent of our community partners anticipate a decreased budget for sports equipment once play comes back, so the impact of COVID-19 on children in need and their increasingly limited access to sports will be unprecedented.”
As the country emerges from this crisis, play must be revitalized for millions of children to bring back critical structure, positive social interactions and overall health and well-being. Donations of sporting goods from Good Sports and their industry partners are critical to helping community organizations, schools and recreational programs to alleviate economic challenges. As cities across America move through phases of reopening, equipment donations will support a range of community needs, including at-home play packs, social distance play solutions and full sports programming gear. For the past 17 years, Good Sports has been supporting vulnerable youth across the country, with 80% of their service population being children of color in high poverty communities.
“We are proud to team up with Good Sports and their mission to help safely bring the joy and lifelong benefit of sports back to kids nationwide,” said FOX Sports CEO and Executive Producer, Eric Shanks. “It’s important to us that community programs receive the much needed support so that children in need aren’t sidelined by a lack of access to equipment for play.”
“We are so grateful to FOX Sports for helping us bring play back for children in need,” added Harper. “This partnership will significantly amplify the message of Restore Play and we think it will resonate with their audience who understands the importance of youth sports.”
On the heels of this COVID-19 crisis, Restore Play partners will be critical for Good Sports to provide the equipment, footwear, and apparel necessary to restore youth sports programs and give children in need access to play as quickly as possible. To help create equity in youth sports through Restore Play, visit www.goodsports.org/restoreplay.
The Restore Play PSA can be found here: Link