Reds chief looks at new stadium
Under the stewardship of the Fenway Group, Liverpool officials have been on a fact finding mission over the last nine months to ascertain whether to build a new stadium or redevelop their prsent one. Tom Hicks and George Gillet - the previous owners - had promised Liverpool fans a new stadium but failed to make good on that promise. The Reds are acutely aware of the need to acquire a new stadium which would give them an increased capacity to compete with the financial clout of Manchester United, Manchester City and Arsenal. But it now seems the endless red tape Liverpool will encounter in redeveloping their famous 45,000 capacity old ground is altering their thought process, even though Ayre knows it's what most fans would prefer. "I guess the frustration is that we know it's what the fans would probably prefer largely," he told Sky Sports News. "We know that it would cost a lot less money than building a new stadium, and we are pretty sure based on the designs that we have seen, we can get to similar capacity that we have seen with a new stadium. "So the opportunity is there, but there is an economic challenge. A lot of people think that if you build a new stadium that you make more money, but in our case you if you go up to 60,000 you are getting 16,000 more seats - you are not getting 60,000 new seats." In order to offset these costs, Ayre has stated Liverpool could well follow the example of Arsenal and Manchester City, who have earned lucrative deals for the naming rights of their stadium. He added: "It's about finding the right economic balance and we have gone on record as saying, the one thing that will help with that is a strong naming rights partnership."