Liverpool announce record-breaking kit deal with New Balance

BY foxsports • February 5, 2015

Liverpool have announced the biggest kit supplier deal in their history, having signed a multi-year partnership with New Balance.

The club will switch to current brand Warrior's parent company from next season.

Liverpool signed a six-year deal with Warrior in 2012 which was worth £25million a season, with the club estimating they could make as much again in additional merchandising - making the whole package worth a potential £300million.

"We are thrilled to announce this partnership with one of the world's leading sportswear brands, which is a record-breaking deal for the club", Liverpool's chief commercial officer Billy Hogan said.

"Like Liverpool FC, New Balance has over 100 years of heritage and a global footprint and they have a presence in many countries across the world, which will all feature LFC kit."

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