Stephane Sessegnon scored a debut goal in West Bromwich Albion's 3-0 defeat of his former team Sunderland in the Premier League on Saturday.
Sessegnon - sold by Sunderland manager Paolo di Canio in an acrimonious deadline day move - struck after 20 minutes at The Hawthorns.
Liam Ridgewell secured victory with a second goal 14 minutes from time before another impressive new signing in Morgan Amalfitano added a third in injury time.
It proved a dismal afternoon for the Black Cats, who only had 10 men for the closing 15 minutes after Steven Fletcher was forced off injured with all substitutes having been used.
West Brom, above only Sunderland at the start of the day, now has five points from five games. Sunderland remains bottom with one from five.
There was clear irritation among visiting Sunderland fans after the final whistle was blown but Di Canio approached them to applaud and gestured they should remain positive.
