Blues-Reds match sets FSC record

BY foxsports • February 9, 2011

“Like the Super Bowl, we had a great match-up and a great game which is always a formula for success,” said David Nathanson, Executive Vice President & General Manager, FOX Soccer. “We knew this game had big audience potential given the teams, our promotional efforts and the support we received throughout the FOX Sports Media Group. Together we collectively showcased the biggest day in Football on a global scale.”

The match also performed well in key male demographics. FOX Soccer’s Chelsea-Liverpool coverage on Sunday was the top-rated non NFL-related show, second overall in the M25-54 demographic (.90) and third highest-rated overall in M18-49 (.83) on ad-supported cable in the 11:00 AM ET-1:00 PM ET time period.

FOX Soccer kicked off last Sunday (Feb. 6) - The Biggest Day in Football - with a special edition of its weekly pre-match show, SUPER SUNDAY +, live from the set of America’s No. 1 NFL pregame show, FOX NFL SUNDAY. The show was hosted by Christian Miles, with analysts Keith Costigan, Eric Wynalda, Warren Barton, Kyle Martino. They were joined in studio by Temryss Lane and boisterous supporters from both clubs.

SUPER SUNDAY + post-match coverage followed the network’s most-watched event with record numbers of its own, attracting its highest total household viewership ever (166,000 P2+) and M25-54 (86,000) as a post game entity.

Liverpool’s away victory at Stamford Bridge in London came only days after the record breaking transfer of its start striker Fernando Torres to Chelsea. It vaulted the Reds into sixth place in the Premier League standings, and held the Blues back from gaining ground on league leading Manchester United, which fell for the first time this season 2-1 at Wolverhampton.

This Saturday at 7:30a.m. ET, FOX Soccer features another match with tremendous Premier League implications: The Battle for Manchester (Manchester United vs. Manchester City.

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