Best's European Cup medal sells for $247,000

Best's European Cup medal sells for $247,000

Published Oct. 20, 2010 1:13 p.m. ET

The medal awarded to Manchester United great George Best when the team won the 1968 European Cup has been sold at auction for $247,200.

British auctioneer Bonhams sold 13 medals earned by the Northern Ireland international for a total of $317,000 on Wednesday. It had estimated the value of the European Cup medal at $142,600 to $190,200.

Best scored in Manchester United's 4-1 extra-time win over Benfica at Wembley.

He died at 59 in 2005 following decades of alcoholism. His sister will receive the proceeds of the medal sale.

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