Ashley handed Pardew backing
Magpies supporters have not always bought into the policies adopted by their board, with relegation out of the Premier League two years ago confirming their fears. Newcastle have, however, been able to bounce back and are currently flying high in the top flight under Pardew's careful guidance. He claims the success he has overseen has only been possible because of the careful approach adopted by Ashley and his desire to see the club be the best it possibly can be. Pardew said: "Our football club, I have to tell Newcastle fans, is run in an incredibly efficient way. Everything we do is calculated and budgeted for because that's how Mike is. He drives success. "He drives Sports Direct to be the biggest company it can be and, believe you me, he's driving me to make this club as great as it can be within the financial structure that we have. "I'll give you an example of that. We were 3-0 up at half-time against West Brom. I've done a decent job, my staff and players have done a fantastic job in my opinion. But we let West Brom back into the game and we dropped down two places. "I didn't see Mike for two months, because he wasn't happy. I don't think the money was paramount. I'm talking about the emotion of the game. People have this image of him drinking that pint of lager at Arsenal, but that's not him - trust me. "Not when he's got his business head on. He didn't even say, 'Well done, great season'. I didn't see him! He wants better than that. I'll hold my hands up for what happened on that last day and that's what he is. He won't accept anything else." Pardew also believes that his strong working relationship with Ashley can only be beneficial to the club. He said: "Because I'm from London maybe I get on with Mike better than a manager from abroad or a different area. If anybody is going to get one more penny out of him for investment in the team, then it's going to be me. "I can look him in the eye and have an argument with him. I can disagree with him and get a balanced argument back about what he wants because he's the owner. I give him my advice, I tell him what I think and then he'll make the decision. Sometimes he'll come with me, sometimes he won't. "But financially the club have done a good job, you have to say that. Whatever the Newcastle fans feel about Mike and Derek Llambias's management of the club, you have to say that their fiscal approach has brought some stability to the club. And when I look at Derek and Mike I think they're enjoying it more." Meanwhile, with Newcastle having opened the 2011/12 campaign with an eight-match unbeaten run, Argentine winger Jonas Gutierrez feels the club should be setting lofty targets. He said: "We are trying to play good football and keep the ball. It will be hard to stay in the top four, we know that. There are a lot of good teams but we deserve to be fourth. "Nobody has beaten us yet this season so we deserve it and next weekend we have a great opportunity to take three more points (at home to Wigan)."