Twitter, NFL reach deal to show football videos

Published Sep. 27, 2013 8:17 a.m. ET

foxsports

NEW YORK -- The National Football league struck a deal to show
game highlights and other video content on Twitter ahead of the short
messaging service's initial public offering of stock.

The deal is part of Twitter's "Amplify"
program, which lets TV broadcasters show ad-supported video clips in
users' Twitter feeds as the users discuss what they are watching on TV
in real time. Other partners include The Weather Channel, the National
Basketball Association, Warner Music and CBS.

The NFL and Twitter said Thursday that
the deal will let football fans interact with NFL video content created
specifically for Twitter -- on computers, tablets or mobile devices.
Content will include highlights from in-game highlights from NFL
Network's Thursday Night Football and clips from other regular season
and postseason games, along with news, analysis and fantasy football
advice

The NFL said this is the first time it has partnered with a social media company.