Sales of Patriots merchandise surge after Deflategate ruling

Published May. 12, 2015 3:53 p.m. ET

Jimmy Traina

The Patriots and their fans continue to go on the offensive after getting hit hard by the Deflategate penalties.

The Buzzer has already told you that New England changed the avatars on all of its official social media pages to an image of Tom Brady. Patriots fans have also started a GoFundMe page in hopes of raising $1 million to pay the fine the NFL levied against the organization.

Now comes word from Fanatics, the biggest retailer of officially licensed NFL merchandise, that sales of Tom Brady items have doubled since Monday's Deflategate ruling.

In fact, Jack Boyle, Fanatics' president of merchandising, told CNBC that Brady's jersey was the top-selling item over the past 24 hours.