Outkick the Coverage 2015 Reader Data

BY foxsports • January 9, 2016

2015 was a monster year for Outkick the Coverage. 

When I started Outkick back in 2011 I promised I'd share you our internal data. Here was our first report on the first year of Outkick readership. We've come a long way since then. And despite the rise of PC bros and Twitter mobs and online controversies and people obsessed with bringing down Outkick and our readers, we aren't just thriving we are kicking ass and taking names. 

These 2015 numbers are from Fox, which now tracks our readership -- as opposed to Google analytics which we used for the first several years -- and it only includes people who have actually read an article on the site. That is, if you found yourself on the front page of Outkick and didn't click on anything -- seriously, how is this even possible? -- you didn't register in these numbers. 

I think 2016 -- our SIXTH different calendar year since Outkick launched -- will be the biggest year in Outkick history because we're officially going multimedia with Outkick the Show. We had over 200k people watching our call of Bama-Michigan State and none of Outkick the Show's numbers are counted in these website numbers. So in terms of our overall unique visitor reach for readers, listeners, and viewing, there's a good chance we double in size this year.

December of this year was also the best month we've ever had in selling Outkick Gear -- go buy pants, they're only $20 -- and we are starting to really get rolling with Outkick CLE, which allows lawyers to get online CLE credit for sports courses in every SEC state and is also available in New York, Virginia, Ohio, and North Carolina. With more writing and more radio and more TV in 2016, look out, I'm going to become the most successful gay Muslim since me last year.  

Thanks to you guys 2016 is going to be massive.

So here we go with the data:

This year you guys spent a total of 20,867,417.86 minutes reading Outkick articles, that's over 340 years worth of time you spent on the site. 

We had 11.944 million unique visitors to the site in 2015, a new record. (Not surprisingly, every year has been bigger than the last since Outkick launched).

Our seven most read articles in 2015, featuring three articles that had over a million readers:

1. LeBron James Decapitates His Haters, which has had over 1.4 million readers and 273k social media shares, the most read article in Outkick history. 

2. Andrew Harrison insults Frank Kaminsky in the NCAA postgame had over 1.1 million reads

3. Amy Schumer tells a joke about Katie Couric did over a million reads and was penned by Teddy Mitrosilis

4. Is the entire Mizzou protest based on lies? Over 800k readers.

 

5. The anonymous mailbag -- over 750k unique readers

We launched the anonymous mailbag in February and it has rapidly become one of the most popular things Outkick has ever done. You guys absolutely love it and your questions have been fabulous.  

6. On the Confederate Flag -- over 650k readers

7. The regular Outkick mailbag, over 600k unique readers

All of these readership numbers are, to put it succinctly, insane.  

 

Our top states by unique visitors:

 

1.Texas 1,501,050

2. Georgia 955,985

3. California 926,683

4. Florida 807,503

5. Tennessee 760,721

6. Illinois 755,558

7. New York 588,837

8. Ohio 582,863

9. Missouri 524,383

10. North Carolina 468,735

11. Alabama 459,932

12. Pennsylvania 446,845

13. Michigan 367,024

14. Virginia 335,003

15. Kentucky 306,042

16. New Jersey 269,385

17. South Carolina 257,329

18. Maryland 237,600

19. Louisiana 235,460

20. Indiana 233,365

21. Washington 228,663

22. Colorado 221,080

23. Wisconsin 219,794

24. Massachusetts 203,518

25. Arkansas 184,469

26. Arizona 179,111

27. Minnesota 175,606

28. Kansas 165,385

29. Mississippi 164,836

30. Oklahoma 161,988

31. Iowa 154,846

32. Nebraska 123,573

33. Oregon 115,260

34. Connecticut 96,503

35. Utah 91,668

36. West Virginia 90,239

37. District of Columbia 89,300

38. Nevada 73,269

39. New Mexico 45,009

40. Delaware 40,294

41. Hawaii 39,390

42. Idaho 37,433

43. New Hampshire 31,020

44. Maine 29,530

45. South Dakota 28,176

46. Montana 24,734

47. Rhode Island 23,992

48. North Dakota 23,347

49. Wyoming 19,398

50. Alaska 15,167

 

Outkick's top 50 cities (Note: these are not per capita numbers, just straight up unique visitor numbers from each city's metro area):

 

1. Atlanta 844,456

These Atlanta numbers are just bonkers. Outkick is massive in Atlanta, it's officially our biggest market. 

2. Dallas-Ft. Worth 711,018

The SEC expanding and adding Texas A&M has been huge for Outkick's growth in Texas, which is now the biggest state in terms of readership in the country. 

3. Chicago 651,420

4. New York City 622,265

5. Los Angeles 550,955

LA's growth is a function of how big Fox is in LA. Also, probably, in the fact that I spent nearly three months out here this year. 

6. Houston 514,607

7. Nashville 435,558

When I launched Outkick Nashville was our biggest market for several years, Nashville's still huge on a per capita basis, but the growth of Outkick in major media markets has been pronounced. 

8. Philadelphia 337,674

9. Washington, D.C. (metro) 333,872

10. Orlando-Daytona Bch-Melbrn 294,223

11. Cleveland-Akron (Canton) 269,211

12. Kansas City 268,737

13. Birmingham (Ann and Tusc) 266,653

Nashville and Birmingham remain the two biggest Outkick audiences on a per capita basis. 

14. St. Louis 246,635

15. San Francisco-Oak-San Jose 242,414

16. Detroit 239,197

17. Tampa-St. Pete (Sarasota) 217,781

18. Charlotte 215,232

19. Knoxville 214,573

20. Denver 200,502

21. Seattle-Tacoma 192,167

22. Boston (Manchester) 191,041

23. Miami-Ft. Lauderdale 166,367

24. Raleigh-Durham (Fayetvlle) 165,683

25. Austin 165,539

26. Columbus 164,374

27. Minneapolis-St. Paul 163,612

28. Phoenix (Prescott) 156,613

29. Memphis 147,758

The fact that Outkick has more readers in Minneapolis than Memphis blows my mind. 

30. Louisville 140,307

31. Greenville-Spart-Ashevll-And 136,901

32. Baltimore 133,049

33. Cincinnati 129,626

34. Indianapolis 129,020

35. San Antonio 127,497

36. New Orleans 125,305

37. Lexington 111,134

38. Pittsburgh 111,045

39. Sacramnto-Stkton-Modesto 106,079

40. Portland 102,351

41. Little Rock-Pine Bluff (693) 100,151

42. Omaha 98,028

43. Milwaukee 96,425

44. Waco-Temple-Bryan 95,666

45. Salt Lake City 94,941

46. Mobile-Pensacola (Ft Walt) 94,835

47. Chattanooga 94,118

48. Oklahoma City 93,857

49. Jacksonville 89,012

50. San Diego 87,447

...

You guys are the lifeblood of Outkick. Thanks to all of you for reading and sharing our articles. Quite a few of you have been reading me online now since 2004, which is one of the biggest compliments you can possibly give me.  

Here's to an outstanding 2016 for all of us. 

Now go buy some pants. 


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