Knoxville Attorney Uses Third Down For What in Ad

Updated Mar. 4, 2020 11:18 p.m. ET

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One of the most fascinating subplots of another mediocre Tennessee Vol football season has been the redneck embrace of "Third Down For What?" a variation of the rapper Lil Jon's Turn Down For What? hit.

Now that infatuation has hit a new level of absurdity -- a Knoxville attorney is using the phrase to recruit personal injury clients.

His first client will probably be this guy.