Jacksonville, Fla. -- Florida Blue has launched a new multi-channel campaign emphasizing its support for individuals and organizations working to make Florida’s communities a better place to live, work and stay healthy. The campaign launches on May 26, 2012, and incorporates TV, digital and social media elements.
The campaign kicks off with a new, special edition version of Florida Blue’s brand re-launch television commercial. This commercial highlights Florida Blue’s commitment to Florida’s communities, through information about the commercial’s production in Florida.
The campaign aims to highlight the good work of Floridians in their communities using the Twitter hashtag #FloridaProud. This hashtag will be present in Tweets posted on Florida Blue’s Twitter account, and Twitter users are encouraged to Tweet at Florida Blue with their own ideas for what individuals and organizations are doing great work in Florida’s communities. Stories will be posted on Florida Blue’s blog, and highlighted on their Facebook page. Individuals are also encouraged to contribute to the campaign by highlighting individuals and organizations doing positive work in Florida’s communities on Facebook and the comments section of Florida Blue’s blog.
Florida Blue recently changed its name from Blue Cross and Blue Shield of Florida, in an effort to emphasize its commitment to Florida community members and their health. This name change supports the brand’s commitment to providing accessible and affordable health solutions to all Floridians.
About Florida Blue
Florida Blue is a leader in Florida’s health industry. Since 1944, our members have counted on us to continuously develop better solutions that promote more affordable health care across the state. Our mission is central to all that we do. Helping people in their pursuit of health reflects Florida Blue’s commitment to ensuring affordable plans, providing personal support for health and wellness and building strong communities that enable health and wellness for all Floridians. Florida Blue is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., it is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information, visit floridablue.com.
