Bo Jackson jokes about legendary Tecmo Bowl abilities in hilarious new ad

Bo Jackson jokes about legendary Tecmo Bowl abilities in hilarious new ad

Published Nov. 15, 2016 3:31 p.m. ET

People of a certain age remember Bo Jackson not only for his incredible multi-sport athletic prowess but because his Tecmo Bowl character was completely and utterly unstoppable. To have the former Los Angeles Raiders running back in the 1989 Nintendo game -- the first video game licensed to use NFL players -- meant you could run through and around an opponent with comical ease.

In a new series of commercials for Kia, Jackson makes light of the most outrageously gifted sports video game character of all time with an 8-bit vehicular version of himself. Check out the spot above and watch the video below if you don't recall how glorious it was to demolish a friend or loved one while using Bo in Tecmo Bowl.

 

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Former Seahawks linebacker and No. 1 overall pick in 1987, Brian Bosworth, also joined in on the fun (and ostensibly earned some cheddar for his time). Jackson famously trucked The Boz during a touchdown run in 1987 after Bosworth said he was going to "contain" Jackson. Watch the pair joke about that together in this spot:

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