Most national Olympic committees are giving their athletes financial incentives to win a medal - members of Malaysia's badminton team could even get a bar of gold bullion each worth $600,000 if they win the gold.
But for the hometown Brits, philatelic fame will have to do.
British medal winners receive no prize money from their federation, but the Royal Mail has promised to produce a stamp overnight honoring each of the country's gold medal winners. The stamps will be sold at 500 Post Offices in books of six for 60 pence (94 U.S. cents) each stamp.
Still, it could be worse. Some countries refuse to put you on a stamp until you're dead.
-Shawn Pogatchnik - Twitter http://twitter.com/ShawnPogatchnik