Tom Brady, Patriots were floored when they first saw Super Bowl 49 rings
The New England Patriots are no strangers to Super Bowl ring ceremonies. The franchise has been the gold standard since 2001, winning four since that time.
But it's been a while since the Pats hoisted the Lombardi Trophy, last claiming one in 2004 before capturing their fourth one in 2014.
So owner Robert Kraft wanted to go all out for this latest ring. And he didn't disappoint.
NFL Films captured New England's ring ceremony, which took place last June, giving fans a glimpse into the Patriots' bash. (Note: The NFL doesn't allow embedding its YouTube videos. Please click on the link to watch it.)
"For a lot of reasons we wanted to make this the most spectacular of all Super Bowl rings," Kraft told NFL Films before the ceremony.
Then the Patriots owner revealed what he meant by "most spectacular" at the ceremony itself.
"This magnificent Super Bowl championship ring features 205 diamonds and is the biggest Super Bowl ring ever made," Kraft said as the crowd applauded. "As you know we like to do things as a team around here. When the gifts arrive at your table, we want to make sure that everyone has theirs before anyone opens them."
When the players finally opened them, they were floored, and for good reason.