Peyton places first on sports power list

BY foxsports • February 2, 2011

Though he was still the highest-paid athlete last year, Tiger Woods is no longer America's most powerful athlete, as measured on and off the field.

Woods, who had held that title since Bloomberg BusinessWeek launched the Power Sports 100 in 2007, has been passed by Indianapolis Colts quarterback Peyton Manning in the publication's latest compilation.

In fact, the golf great slipped to third in the aftermath of the November 2009 crash that subsequently took the wraps off a scandalous personal life. Though Woods took home the gold in overall earnings at an estimated $70 million, snowboarding and skateboarding sensation Shaun White holds down the No. 2 spot.

Golfer Phil Mickelson and New England Patriots quarterback Tom Brady round out the top five. Drew Brees of the New Orleans Saints gives quarterbacks three of the top seven places.

The rankings reflect  a combination of athletic achievement plus the ability to connect with an audience. That could play out in endorsements, marketing and polls.

Woods wasn't the only star to slide. LeBron James plunged from second to 11th in the fallout from his awkward made-for-TV announcement in July that he was taking his "talents" from Cleveland to Miami.

Though Manning didn't make it to Super Bowl XLV, he brought the Colts there twice in four seasons and maintains a boy-next-door image.

White soared 49 places after he won won his second Olympic gold medal.



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