New York Giants

Odell Beckham Jr. gets his own sports drink

Published Aug. 25, 2015 12:24 a.m. ET

foxsports

New York Giants wide receiver Odell Beckham Jr. already owns one of the top selling jerseys in the NFL. Soon, he is hoping to become the face of the top selling sports drinks nationwide.

According to Forbes, Beckham has has signed an agreement to endorse and invest in ROAR Beverages. Beckham is now the face of ROAR.

“You can look at the impact he’s had in the sport, especially in the amount of time he’s had in the league,” explained ROAR Beverages CEO Roly Nesi. ”We looked at the influence he has on our target demographic. He embodies the spirit of this brand in the physical form. The loud, in your face, style in and off field that kids want to emulate.

“I think it’s going to really change the way people look at a sports drink endorsement,” added Nesi. ”He’s approaching that iconic status.”

What's next for the 2014 Rookie of the Year? Only time will tell. For now, he is likely focused on getting back in sync with quarterback Eli Manning. The duo were off during the Giants' first two preseason games.

(h/t Forbes)