National Football League

Giants selling individual game tickets online

Published Aug. 18, 2010 11:45 p.m. ET

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With seats in their new $1.6 billion stadium still available, the New York Giants are selling roughly 1,400 individual tickets for each of their eight regular-season games.

The tickets went on sale Wednesday, with current personal seat license holders getting first crack at them for the next two days.

Roughly 5,100 of the 11,200 total tickets available were sold on Wednesday, Giants spokesman Pat Hanlon said.

Fans on the team's waiting list and former season ticket holders will be able to purchase any available seats on Friday and Saturday. Any remaining seats after the presale will be available for purchase by the general public on Monday.

Current PSL holders, waiting list members and former season ticket holders were made aware of the ticket opportunity through an e-mail from the team.

Individual game tickets are $25 higher than the PSL holder price per game ticket, and the range of prices available is from $110-$725.

All transactions will be online only at ticketmaster.com.

Giants co-owner John Mara said the individual game tickets were available because the team was able to release single seat locations held back to ensure it complied with the Americans With Disabilities Act regulations as well as tickets held back to address issues that may have arisen during the assigning of seats in the new stadium.

''It's nothing out of the ordinary and I am kind of surprised the amount of attention it has drawn,'' said Mara, adding some of the seats being offered now will be sold as PSLs next season.

Mara said some seats available for purchase need to be sold to avoid a blackout.

''We're not going to have a blackout,'' he added quickly.

The Giants always sold out their tickets at the 77,000-plus seat Giants Stadium, which opened in 1976 and closed after last season. The New Meadowlands Stadium seats 82,500, and fans who purchased tickets had to buy a PSL.

Last week, the Giants launched an advertising campaign to sell the remaining 1,250 club seats available.

Matt Higgins, the Jets' executive vice president of business operations, said the team has sold about 90 percent of its remaining PSLs after reducing the prices up to 50 percent in some areas in June. The team had 9,000 unsold PSLs at the time, meaning it has less than 1,000 left to sell, according to Higgins, before the regular-season opener against Baltimore on Sept. 13.

As for what the Giants are doing by selling individual tickets that currently have PSLs without them, Higgins said, ''We won't do that.''

He added the Jets now have some upper-bowl seats - a non-PSL area in the new stadium for the team that had been previously sold out - available because fans upgraded after the other sections went on sale at a discounted rate.

''Once the building came alive and fans started experiencing it, and they saw the value in being even closer, they upgraded,'' Higgins said.

''I think once the word gets out that we have (upper-bowl seats), I think fans are going to snatch them up,'' Higgins added.

Like Mara, Higgins promised no blackout for the Ravens game.

''We'll use every day until the home opener to get it done, at which point, we will be sold out,'' Higgins said. ''I'm 100 percent confident. We've been at this pretty hard for three years now. You can begin to predict with a high degree of confidence how many you're going to sell on a given day, within 5 or 10 percent. We made the difficult decision we needed to make when we needed to make it to give us enough time to sell out. And, that's where we're headed.

''It obviously doesn't hurt that there's tremendous energy around the team.''

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