National Football League
National Football League
Clydesdales to appear in Super Bowl ad after all
Published
Feb. 4, 2010 10:57 p.m. ET
foxsports
The Budweiser Clydesdales will be in the Super Bowl, after all.
Anheuser-Busch says its trademark horses will appear in a 60-second ad in the fourth quarter of the game.
The horses weren't originally scheduled to air during Sunday's game on CBS. But the longtime Super Bowl advertising leader received a different cut of a proposed Clydesdale ad and decided to consider it.
The brewer asked its fans to vote on Facebook whether to include the horses out of a field of three more ads, all by ad firm DDB.
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The company - a unit of Anheuser-Busch InBev - now says the horses will appear in the ad, called ``Fence.'' It tells the story of friendship between a young Clydesdale and a young steer.
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