National Basketball Association

Volvo signs Lin to promote its cars worldwide

Published Mar. 20, 2012 7:28 a.m. ET

foxsports

New York Knicks star Jeremy Lin has signed a two-year contract with automaker Volvo to promote the company's cars around the world - especially in Asia.

The Chinese-owned company said in statement Tuesday that Lin, a guard who shot to stardom this season, will participate in Volvo's worldwide corporate and marketing activities as a brand ambassador.

China is a major market for the NBA. Earlier this month, the Miami Heat's Lebron James agreed to promote Dunkin' Donuts and Baskin-Robbins ice cream in Asia.