So long 'Roaracle': Warriors strike naming-rights deal for SF arena

BY Jeff Caplan • January 27, 2016

Goodbye, "Roaracle." Hello, Chase Center?

The Golden State Warriors have struck a naming-rights deal for their San Francisco arena scheduled to open in time for the 2019-2020 season, according to the San Francisco Chronicle. Financial giant JPMorgan Chase has agreed to an undisclosed amount to put the Chase name on the 18,000-seat venue.

The Warriors will continue to play at Oracle Arena in Oakland for three more seasons. Golden State fans have built a reputation as one of the NBA's loudest and most raucous, even during the franchise's many lean years, leading to the nickname, "Roaracle" Arena.

According to the Chronicle, naming rights experts said the deal probably will be the richest in the NBA, exceeding the $200 million that Barclays paid to put its name on the home of the Brooklyn Nets.

Construction on the arena has not started, and there are two lawsuits being pursued against the arena development project. Warriors president Rick Welts told the Chronicle that a sponsor willing to invest in the project has been lined up shows the “inevitability” of the project.

With the emergence of superstar Stephen Curry and the Warriors rise as NBA champions last season, the Warriors are arguably the NBA's hottest franchise. This month Forbes valued the franchise at $1.9 billion, sixth in the NBA and more than four times the $450 million the franchise was valued at four years ago.