National Basketball Association

James: Interest in NBA isn't just me

Published Jan. 7, 2011 12:00 a.m. ET

foxsports

LeBron James disagrees with NBA Commissioner David Stern that interest in his free agency last summer brought more fans to the league.

James said there are so many great players in the league that he didn't think he individually had anything to do with what Stern said were better TV ratings.

In an interview with FOXSports.com on Friday, Stern said he still wishes James would have chosen a different way to announce he was leaving Cleveland for Miami in the offseason instead of a one-hour TV special.

But he says the event did raise interest for some people to tune into the games. Stern also said that James is working hard to be a good ambassador for himself and the NBA.