Fire sale: LeBron jerseys going cheap in Cleveland

Published Jul. 10, 2010 1:15 p.m. ET

They're almost giving away LeBron James jerseys in the city he left behind.

All over Cleveland, No. 23 jerseys can be found at discounted rates as merchants look to get rid of their inventories for the superstar, who left the Cavaliers this week to play for the Miami Heat.

At Dick's Sporting Goods in Westlake, James jerseys have been reduced to $29.99 with the store offering a further 75 percent reduction. T-shirts and other merchandise with James' face or number on it are also at bargain prices.

Elsewhere, businesses are offering perks in exchange for James' jersey. At McNulty's Bier Markt in Ohio City, anyone turning in a James jersey or T-shirt got a free beer. Anyone with a T-shirt, hat or tattoo featuring another Cleveland sports star got a free second round.