Watch on-demand: Danica Patrick's 2016 sponsor unveiled

Watch on-demand: Danica Patrick's 2016 sponsor unveiled

Published Aug. 18, 2015 8:58 a.m. ET

Watch on-demand as Stewart-Haas Racing and Danica Patrick announce the driver's primary sponsor for 2016 in a press conference Tuesday morning at the team's headquarters in Kannapolis, North Carolina.

Patrick's No. 10 Stewart-Haas Racing Chevrolet will be sponsored next year by Reno, Nevada-based Nature's Bakery.
As part of the deal, Patrick has signed a multi-year contract extension to remain with SHR. Nature's Bakery will be Patrick's primary sponsor for 28 races, starting in 2016.

GoDaddy, Patrick's longtime sponsor, announced in April it would not return as the primary sponsor on her NASCAR Sprint Cup Series car after this season, instead shifting its marketing focus outside of the United States.

After 23 races of the 2015 season, Patrick sits 22nd in the series standings with just two top-10 finishes. Throughout her three-year full-time Sprint Cup Series career, Patrick has six top-10 finishes. Her career-best finish was sixth at Atlanta Motor Speedway in 2014. In 2013, she became the first woman to qualify on the pole for the season-opening Daytona 500. Patrick quickly became one of the most popular drivers in the NASCAR Sprint Cup Series, winning the Sprint Fan Vote for the All-Star Race in two of the past three years.


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