Talladega Superspeedway lands tasty sponsor for Sprint Cup Chase race
Talladega Superspeedway announced Tuesday that Hellmann’s Real Mayonnaise will sponsor this weekend’s NASCAR Sprint Cup Series race.
Sunday’s Chase for the Sprint Cup elimination race will now be called the Hellmann’s 500.
The mayonnaise brand has enjoyed a long-time relationship with Dale Earnhardt Jr. and JR Motorsports in the XFINITY Series over the years.
The shining moment in the relationship occurred when Earnhardt tweeted out his love for banana-and-mayo sandwiches earlier this year. The sandwich ended up raising over $159,000 for Blessings in a Backpack, a charitable cause that provides backpacks and meals to children in need.
Maybe Earnhardt will enjoy a sandwich or two to celebrate Talladega’s new sponsor.
Making my favorite sandwich. I swear it's delicious. @Hellmanns pic.twitter.com/sK5XeHxVi9
— Dale Earnhardt Jr. (@DaleJr) April 5, 2016
That banana sandwich raised $159,935.33 total. Thanks to all who donated. @BlessinBackpack @Hellmanns
— Dale Earnhardt Jr. (@DaleJr) April 26, 2016
Spread the good news!
— TalladegaSuperspdwy (@TalladegaSuperS) October 18, 2016
We're excited to announce a new partnership with @Hellmanns for this Sunday's #Hellmanns500: https://t.co/1Zt7CwOUnJ pic.twitter.com/tA46hnzW7H
